was formed in 1984 to help companies better cope with imposed change
and the stop-start consequences of the flexible labour market.
The company’s particular expertise is with the corporate applications
of organisational memory (OM), the institution-specific know-how accrued
from experience that characterises any organisation’s ability
to perform. Call it practice, know-how, procedure, even history, this
uniquely corporate form of intellectual capital is arguably the most
important constituent of any institution’s durability. Without
it – this is the state known as corporate amnesia - businesses
have little experiential advantage because they can’t benefit
from their own hindsight.
Arnold Kransdorff is a specialist in experiential learning and the
leading UK authority on the consequences of the flexible labour market.
The innovator of the concept known as corporate amnesia, his book on
the subject “Corporate Amnesia” (Butterworth Heinemann,
ISBN 0 7506 3949 0) was shortlisted for the MCA’s Management Book
of the Year in 1998 (see website). A former financial analyst and industrial commentator
for the Financial Times, he has won several national and international
awards for his work in management, among them Industrial Feature Writer
of the Year (1981) and an Award of Excellence (1997) from Anbar Management
Intelligence, the world's leading guide in management journal literature. In 2006, Gower published "Corporate DNA" (details). His third book "The Death of Wisdom" was published in 2008 by the Business Expert Press (details)
A Visiting Fellow at Nottingham University Business School Institute
of International Business History (UNIBHI), he is a guest lecturer at
many UK and overseas business schools. He is also a regular speaker
at international conferences, with his work widely published in academic
journals, trade journals and the national press.
Pencorp are leaders in the use of Oral
Debriefing techniques in management development, succession planning
and post-implementation reviews, and the production of corporate histories.
||Robert Horne Group
||Jefferson Smurfit Group
World Business Forum, Paris
British Computer Society, London
Association for Management Education and Development (AMED)
Dundee Graduate School of Management
Haifa Technion, Israel
University of Nottingham
University of Auckland
University of Queensland (Brisbane)
ENDORSEMENTS OF OUR WORK
Professor Alfred Chandler,
Harvard University: "I’m indeed impressed by your
work and methodology."
Professor Malcolm McDonald,
Cranfield School of Management: "I am fascinated by your
approach and originality."
Sir Peter Parker, former
chairman, British Rail: "I am struck by the innovative
ideas of what you are doing."
Sir Campbell Adamson, chairman
of Abbey National: "Without exception all acclaim it as
a first rate piece of work of the highest standard which more than meets
the original expectations."
Professor Gerald Vinten,
President of the Institute of Internal Auditors, U.K. & Ireland:
"Your technique [EBM] places business history consultancy
right at the centre of organisational effectiveness and strategic need.
The technique has real potential to win through, to save significant
expenditure, and to lead to sustainable and long-lasting improvement."
Management Decision journal:
".... innovative. It is refreshing and exciting to see such a useful
Sir Nigel Mobbs, chairman
of Slough Estates: "We must congratulate Pencorp on the
efficient way the whole business was conducted."
Russell Williams, Sunderland
Business School: "Pencorp champions experiential learning
and convincingly challenges the popular notion that the flexible labour
market, alone, is the corporate remedy for today's fast pace of change.
The company has also innovated both the concept of corporate amnesia
and some resourceful management tools for capturing organisations' valuable
and hard-earned knowledge that is routinely forgotten or otherwise walks
out of the front door when employees leave."
Allan Brown, British Computer
Society: "I would like to think I have become a convert.
I have seen the evidence of corporate amnesia a number of times, including
my present assignment."
Professor John Pheby, Department
of Strategy and Entrepreneurship, Luton Business School: "Arnold
Kransdorff is a very original and interesting speaker. I have heard
him speak on a number of occasions and have always been impressed by
the insightful nature of his talks. He has much of interest to state
and his novel ideas will shortly become the new conventional wisdom."
Paul Hyde-Thomson, chairman
of Ibstock Johnsen: ".... a marvelous achievement. I have
heard nothing but praise from all quarters."
William J. Brookes,
branch chairman, Institute of Management (IoM):.”I have
always found Arnold Kransdorff’s lectures, discussions and ad-hoc
conversations stimulating and thought provoking. In these days of ‘downsizing’
and ‘flattening the organisation’, with its middle management
emphasis on youth rather than experience, I feel that his message is
both timely and significant. It we do not follow his advice large sections
of our management heritage will disappear and we will be continually
‘re-inventing the wheel.’”