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"Corporate DNA: Using Organizational Memory Published by Gower Publishing, Arnold 's second book explains why institution-specific experience should be better managed, can be better managed and, particularly, how it can be used to help organizations reduce the pandemic of repeated mistakes, reinvented wheels and other unlearned lessons that litter modern business life. Better managing organization memory is also a way for companies and other institutions in OECD countries to recover their waning productivity growth in the face of determined competitive behaviour from countries like China and India .
‘Corporate DNA’ is a ‘how to’ book on experiential learning that addresses the single biggest change in workplace practice for more than a century - the flexible labor market. Thought to be wholly beneficial for employers, this actively-encouraged phenomenon is responsible for the massive and continuous attrition of institutional-specific ‘knowledge’ that inhibits organizations from learning from their own experiences. ISBN: 0 566 08681 6 |
